The discount seller of cosmetics has taken on the prestige brands and, with online marketing and product development, won.

Beauty brand e.l.f. Cosmetics has come under fire for a controversial ad campaign featuring comedian Matt Rife. Rife's ...

Beneath the surface of your favorite games lies a hidden RPG heart quietly reshaping the way you play and experience gaming.

Learn how to create a French fade or baby boomer gel manicure at home using the following products: **Products Used:** - Cure ...

Ulta Beauty, the largest cosmetics retailer in the U.S. announced Thursday it is ending its partnership with Target. An ...

Earlier this year, a global ban on mercury-laced cosmetics came into effect. Backers are hopeful it will spare many consumers ...

The make-up brand has ended its ‘e.l.f.ino & Schmarnes’  legal-themed campaign which features comedian Matt Rife after being ...

This week’s top launches include fresh fragrances from Orebella and Playboy, longevity-boosting skin care to turn back time, ...

A flawless makeup routine starts with the right selection of beautiful and satisfying cosmetic products. In this video, we showcase a range of products designed to elevate your daily makeup experience ...

In response to the backlash, Rife shared an Instagram story with a link that he said was his “official apology,” NBC News ...

Kylie Jenner Just Dropped Jaws Modeling Her Most Stunning Collection Yet - and Fans Are Obsessed first appeared on Parade on ...