Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the ...

NEW YORK (AP) — HBO is returning — at least in a name. Warner Bros. Discovery said Wednesday that it was rebranding its streaming service as HBO Max this summer, instead of the current Max.

Warner Bros. Discovery knew the announcement that it was restoring “HBO” to the name of its Max streamer would elicit ...

Once upon a time, in 2010, HBO launched a streaming service where people could watch all of their programming. It was called ...

Gunnar Wiedenfels told an investors conference "there’s a lot more openness to discuss the options" ahead for additional ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

Mark Ruffalo stars as an FBI agent tasked with solving a series of violent robberies in the new HBO drama series “Task.” From ...

Actor and comedian Tim Meadows had arguably the best response to Warner Bros. Discovery bringing back HBO Max.

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

After two years, the home of HBO is putting its most valuable brand back in the name of its streaming service.