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Ad buyers can leverage Gracenote's metadata to drive personalized ad campaigns that reach the right audience at the right ...
“CTV is a strong channel for advertisers today but opportunities exist to make it even better,” said Bill Michels, Chief ...
Four of the five largest streaming services measured by Gracenote increased their live sports offerings during Q2.
Gracenote, the content data business unit of Nielsen, has reported quarter-over-quarter growth in available programming on ...
Gracenote has released a report detailing how its contextual video data can support advertisers seeking ... Read More ...
These three services are now home to 92% of sports programming available globally on five top SVOD services, according to ...
The three streamers, Apple TV+ and Paramount+ saw TV, movie and sports programming grow 5% in the second quarter of 2025.
Are you a print subscriber? Activate your account. By Lindsay Rittenhouse - 2 hours 57 min ago By Ad Age Studio 30 - 3 hours 33 min ago By Tim Nudd - 5 hours ago By Gillian Follett - 5 hours 5 min ...
NEW YORK, Sept. 26, 2024 /PRNewswire/ -- Nielsen's Gracenote, the leading global entertainment metadata provider, is teaming with Amagi, a global leader in cloud-based SaaS technology for ...
Nielsen‘s TV content analysis company Gracenote will begin tracking on-screen disability representation as part of its inclusion data, which currently covers talent gender, race, ethnicity and s ...
Sports fans can now seamlessly go between platforms and content types to follow favorite sports teams, live games and related content with Gracenote Nexus Auto NEW YORK, May 21, 2025 /PRNewswire ...
Gracenote, the content data business unit of Nielsen, is helping brands gain confidence in CTV as an advertising channel ...