“CTV is a strong channel for advertisers today but opportunities exist to make it even better,” said Bill Michels, Chief ...

Ad buyers can leverage Gracenote's metadata to drive personalized ad campaigns that reach the right audience at the right ...

Gracenote, the content data business unit of Nielsen, is helping brands gain confidence in CTV as an advertising channel ...

According to the privacy policy accessible in Apple TV boxes' settings, Apple boxes automatically send all Siri requests to ...

Vectra has selected Harmonic’s cOS virtualised broadband platform as part of an acceleration of its multigigabit broadband service in the Polish market. Sky has unveiled a new version of its Sky ...

Lucas Manfredi is a TV Business reporter at TheWrap, writing about the programming, executives and trends in the television and streaming industries. Prior to joining the TheWrap in November 2022 ...

British American Tobacco PLC (LSE:BATS) has nudged its full-year outlook higher as product innovation helps growth return in the US despite a continued impact from rival 'illicit' vaping products ...

3.36pm: UK's new defence spending pledge still too low for Nato While PM Keir Starmer only yesterday confirmed his pledge to increase defence from its current 2.33% of GDP to 2.5% by 2027 and 3% ...

Gracenote has released a report detailing how its contextual video data can support advertisers seeking ... Read More ...

The availability of streaming content across the leading global subscription video-on-demand platforms increased by 5 ...