The TikTok star joked she “made the mistake” of offering to do a split — but the 300,000 people who liked it on TikTok probably wouldn't call it that.

Hawaiian Tropic has teamed up with media personality Alix Earle on its first major ad campaign. The work, from BBH USA, sees the internet star in a playful Kama Sutra-inspired spot of ‘tan-tric ...

Hawaiian Tropic, the skin-loving sun care brand that’s part of the Edgewell Personal Care portfolio, today announces the ...

A determinedly retro feel and starring a TikTok influencer (Alix Earle) is one way to connect with what one might loosely ...

Alix Earle and Hawaiian Tropic have teamed up. The social media influencer stars in the suntan lotion company’s latest ...

The sunscreen brand nods to “Kama Sutra” in a 60-second spot that sees the social media star demonstrate five unconventional tanning positions.

Hawaiian Tropic, renowned for its signature scent and iconic suncare products, announces the launch of its boldest campaign yet: Tana Sutra, a tongue-in-cheek guide of tan-tric positions to achieve ...

It wasn’t until Bobbi Brown launched an eau de parfum in 2002 called Beach—which combines sea-spray and sand-jasmine notes ...

Shares of Edgewell Personal Care Co. sank toward a near five-year low Wednesday, after the parent of consumer brands including Wet Ones, Playtex and Hawaiian Tropic cut its full-year financial outlook ...

Consumer-brands company Edgewell cut its full-year outlook, saying sales of sunscreen products are set to decline as people ...

Edgewell Personal Care's shares were down sharply ahead of the bell after the owner of Schick, Playtex, Hawaiian Tropic and other consumer brands scaled back earnings and sales targets for the fiscal ...

The nature of celebrations also evolved. Asian American and Pacific Islander or Asian American, Native Hawaiian and Pacific Islander Heritage Month is not just about showcasing festive fare like ...