Dozens of ice cream makers pledged on Monday to remove artificial dyes from their products by 2028. The move is the latest voluntary effort by U.S. food manufacturers to heed calls from the Trump administration to remove synthetic dyes over potential health concerns.

The announcement to eliminate artificial dyes comes less than a week before the National Ice Cream Day on July 20.

WASHINGTON, DC – Building on a broader national effort to improve the quality of the American food supply, dozens of ice cream producers have announced plans to remove synthetic food dyes from their products by 2028.