Jim Fagan was the narrator for NBA on NBC from 1990-2002, and his family agreed to a partnership with the network to use his voice.

The AI voice of Fagan will supplement traditional voiceover work by other artists hired by NBC Sports. This isn’t the first time NBC has used AI to bring in a sports legend. During the Paris ...

Many people remember the late Jim Fagan as the rugged voice that proudly informed 1990s and early-2000s basketball fans that they were watching the NBA on NBC. Fagan died in 2017 at age 72 after ...

The late Jim Fagan, who was the iconic voice of “NBA on NBC” during its initial run from 1990-2002, will be heard once again thanks to artificial intelligence. Charles Wenzelberg/New York Post ...

The NBA plans to bring back an iconic voice when it returns to NBC for the 2025-26 season. The Athletic's Andrew Marchand reports that the league will bring back the voice of the late Jim Fagan.

Jim Fagan's iconic voice defined NBA promos throughout the 1990s and early 2000s — and now, NBC is bringing that voice back from the dead.

Jim Fagan was the narrator for NBA on NBC from 1990-2002, and his family agreed to a partnership with the network to use his voice.

LOS ANGELES — Many people remember the late Jim Fagan as the rugged voice that proudly informed 1990s and early-2000s basketball fans that they were watching the NBA on NBC.

NBC announced former narrator Jim Fagan will be used as part of its coverage and promotion of the league for the 2025-26 season. While the name may not sound familiar, perhaps his voice does: Fagan ...