Sonny Vaccaro looks back on his decision to leave Adidas after the company forced him to lie to LeBron James after a ...

Top 5 richest basketball players of all time have created empires worth billions through historic brand deals and ...

Being a world-class athlete requires a mix of skill, dedication, and hard work, but the rewards are far beyond just trophies. For the world’s richest athletes, their incredible success on the field or ...

Mavericks Summer League game, Bronny James faced Cooper Flagg, while Zhuri James' Adidas Sambas grabbed attention, ...

LeBron’s gotten a little hate for a long time for a lot of different things,” Van Gundy said after Samson noted James has ...

Phoenix Mercury star and Olympic gold medalist Kahleah Copper has an impressive basketball resume, but there's more to her ...

Find out how sneaker royalty deals work and why some NBA players earn more from shoes than their actual playing contracts.

Amid a very notable 24 hours for Damian Lillard, the nine-time All-Star has unveiled his new signature shoe from Adidas.

“We’re just saying what players already know to be true,” said Trevor Williams, principal and executive creative director at ...

Edwards was grouped with a star-studded cast that featured Samuel L. Jackson, Missy Elliott, GloRilla, Mark Gonzales, JENNIE, Teezo Touchdown and Gabbriette. Adidas titled their campaign for their ...

The brand-new adidas Leeds United 2025/26 training wear collection is now available online and will be in-store from 9am on Friday 4th July.This pre-season the players will step out wearing a bold ...

Nike (NYSE:NKE) predicted Air Jordan would make only $3 million in sales over its first three to four years. Instead, the line brought in about $126 million in its first year. That breakout success ...