TikTok influencers are driving a worldwide matcha shortage. The viral demand is exposing vulnerable supply chains — with ...

Served at joints from a Melrose hot spot to a Koreatown cafe, this vibrant powdered green tea has made its way into the ...

Your midday matcha latte is getting more expensive and harder to come by as supply shortages and skyrocketing demand squeeze ...

Matcha, a vibrant green tea, emerges as a natural ally during menstruation, offering a balanced approach to alleviate common ...

There are many, although due to the roasting process, hojicha is not as rich in antioxidants as matcha. “Hojicha still ...

IF you’ve not heard of matcha then where have you been hiding? The Kermit-green coloured Japanese powder made of ground-up ...

True matcha — capital-M Matcha — is a highly concentrated, antioxidant-rich green tea made through a labor-intensive process ...

Shanaya Kapoor and Adarsh Gourav’s matcha selfie fuels buzz for Tu Yaa Main’s next schedule Bollywood News: Latest Bollywood ...

I’ve liked matcha for years and I’m not stopping because of internet weirdos,” declared one dedicated drinker in the comments ...

Matcha prices are rising faster than rent - and that's saying something. Led by a viral TikTok craze, where the #matcha tag has been viewed more than 3 billion times so far in 2025, demand is surging.

Matcha lattes are trendier than ever. We asked dietitians to break down the benefits, plus shop editor-loved matcha mixes and ...

Composer-producer duo OAFF & Savera return with ‘Matcha’, a breezy pop single born from a rainy day jam session in Goa.