E.l.f. Cosmetics apologized for their campaign featuring Matt Rife after fans condemned the ad and questioned the brand's ...

Social media users criticized e.l.f. cosmetics this week for featuring comedian Matt Rife in new ad campaign, citing his ...

COMEDIAN Matt Rife is getting a lot of hate over his controversial new e.l.f. makeup ad about “overpriced beauty.” His ...

In the ad, Rife plays fictional injury lawyer “E.l.f.ino,” alongside partner “Schmarnes,” depicted by drag performer Heidi N ...

The makeup ad received backlash after featuring comedian Matt Rife who, in the past, has joked about domestic violence.

E.LF. Cosmetics has issued an apology to fans after it was criticized for including controversial comedian Matt Rife in an advertisement. The 29-year-old actor has previously sparked controversy for ...

The campaign featuring Matt Rife has been branded “rage bait”, with people calling Elf Cosmetics “tone deaf” for using the ...

LASH today to see what your case is worth.… pic.twitter.com/25wEjKcEhI The e.l.f. Beauty’s global chief marketing officer, Kory Marchisotto, said they picked Matt Rife for the campaign because his ...

Matt Rife is bringing his “Stay Golden” stand-up tour to both Little Caesars Arena in Detroit and Van Andel Arena in Grand ...

Elf Cosmetics took to Instagram on August 13 to apologize for featuring Matt Rife in their new ad. The affordable beauty ...

This week E.L.F. cosmetics has been met with heavy backlash online after premiering an advertisement starring controversial comedian Matt Rife following his harmful domestic violence joke ...

E.L.F. Cosmetics released a new ad on August 11 that featured drag queen Heidi N Closet as “e.l.f.ino” and comedian Matt Rife as “schmarnes”. The legal-themed advertisement builds on a Superbowl 2024 ...