James used Allen Iverson, Charles Barkley and podcast co-host Steve Nash as examples of great players that never won a title. James added that, while their careers are somewhat diminished by some because they didn't win a title, the same thing isn't said about other great players in other sports who never won a ring.

LeBron James criticized the discourse around "ring culture" in the NBA, pushing back on the idea that a player's greatness is measured by how many championships he wins.