Disney, following in the footsteps of Netflix and others, soon will no longer report the number of subscribers for its ...

Disney said it is "fully integrating" the Hulu service, which it now owns 100%, into its flagship Disney+ streamer.

Financial reports will focus on streaming profits, rather than member counts for Disney Plus, Hulu, and ESPN Plus.

Speculation has been mounting inside the media giant that Disney+ could gobble up the Hulu brand altogether.