One year after the iPad's announcement, news publishers are zealously experimenting with tablets and apps to see where they fit into the lives of consumers and the budgets of advertisers. Engagement ...

During a recent Webinar, The Guardian’s Chris Moran walked INMA members through the U.K.-based company’s process of creating ...

During this week’s Webinar, INMA members will hear from Liz Wynn, chief supporter revenue officer at The Guardian, about the ...

As Berita Harian began its digital transformation journey, it focused on growing its audience, especially among younger ...

Case studies from Rappler, Omroep Zwart, and Radio Télévision Suisse show how the news brands use GenAI to better serve their ...

To create a branded content campaign that would build pride in its football team and increase awareness of the sponsors, the ContentLab at Grupo El Comercio took its message to the streets.

Daily news industry headlines personally curated by INMA, inclusive of archives ...

Total access to all INMA reports on just-in-time topics, trends, and case studies ...

Frank Lemmer is lead news apps and platform for F.A.Z. in Frankfurt am Main, Germany. He can be reached at [email protected].

Total access to all INMA reports on just-in-time topics, trends, and case studies ...

Total access to all INMA reports on just-in-time topics, trends, and case studies ...

The Hindu anchors prices to increase value perception. Subscribers who downloaded books retained at 10% higher rate, boosting ...