An accelerated push for more measurable results has surfaced as platforms become increasingly fragmented. It makes me wonder ...

An accelerated push for more measurable results has surfaced as platforms become increasingly fragmented. It makes me wonder ...

In a category filled with perfect abs, flailing ropes and Olympic squats, EoS is trying a different approach: a campaign ...

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If TikTok is banned by the federal government, it plans to end all U.S. operations Sunday, effectively shutting out over 170 ...

Pharmacy benefit managers actually "play a vital role in holding" sometimes-inflated prices down, said UHG CEO Andrew Witty ...

As some political leaders and others direct blame at people and/or policies as wildfires ravage Los Angeles, Snapchat and its ...

Use of generative AI throughout the ad industry has grown in the past six months, but IAB data suggests GAI in media planning ...

Use of generative AI throughout the ad industry has grown in the past six months, but IAB data suggests GAI in media planning ...

"The New Yorker" devotes 13 pages to a new profile of Lorne Michaels this week as his show, "Saturday Night Live," marks its ...

Although ad-supported streaming and digital platform businesses continue to show gains, the study says, ad-free streaming ...

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