Perhaps the biggest threat to Roku comes by way of Walmart's recent deal to buy TV manufacturer Vizio, and its Smartcast OS, according to one analyst.
"The New Yorker" devotes 13 pages to a new profile of Lorne Michaels this week as his show, "Saturday Night Live," marks its 50th anniversary this year.
EDO has struck a deal with AI-powered ad-tech firm Chalice AI to optimize better outcomes across programmatic CTV and digital ad campaigns.
Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights ...
The tech companies join many other organizations that have given money such as Snap, Disney, Paramount, Comcast and NBCUniversal, Amazon and Netflix.
The political media map expanded radically in 2024 and may have reshuffled media strategy for good. From podcasting to TikTok wars, paid creator media to influencer/journalists, campaigns finally ...
"Why not turn that classic 'Case of the Mondays' into a literal case of Coors Light" for fans of the losing Super Bowl team?
The brand said "the time is right" for its national Super Bowl debut, following the introduction of its Duracell Scientist ...
The former Arkansas governor's attempt to amend his lawsuit over fake ads by adding new allegations is untimely, the company argues.
Yahoo has named Rosa Heyman editor in chief of Yahoo News, responsible for editorial strategy, including that of Yahoo Entertainment and Yahoo Life.
The RSX marks the return of an Acura nameplate that communicates fun-to-drive performance, says American Honda's Lance Woelfer.
Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights ...