Wheat Thins spent more than $24 million on advertising in 2013, with three-fourths going to TV, according to Kantar Media. Ad spending was down nearly 28 percent through nine months last year.

Wheat Thins purchasers reached a $10 million settlement of a lawsuit accusing Mondelez International of deceptively labeling the crackers as "100% Whole Grain" though they contained corn starch, a ...

Sure, Wheat Thins might not be as appealing to the younger crowd as sticking large bits of metal into their bodies, but those younger people will grow up one day, and it's a scientifically proven ...

Earlier today, Rob Huebel lobbed a PRETTY scathing accusation at Wheat Thins on Twitter, after noticing that a new Wheat Thins commercial bears more than a passing resemblance to a sketch Human ...

And it’s a near certainty that food producers will pass along their higher costs to consumers. Keep that in mind the next time you get a hankering for Wheat Thins. Or beer.

Wheat Thins converted 7- Eleven's location at 182 Fifth Ave. in New York City into a Wheat Thins bold flavors snacking experience for the one-day event. Newman, winner of the 20th annual Brickyard ...

Wheat Thins spent more than $24 million on advertising in 2013, with three-fourths going to TV, according to Kantar Media. Ad spending was down nearly 28 percent through nine months last year.

Wheat Thins Original ($3.59 for a 10-ounce box, Andronico's) earned raves from four of the five tasters. "Sweet, salty and toasty tasting," said one, who pegged them for Wheat Thins.

In addition to the three TV commercials that are part of the Wheat Thins campaign, the Escape Pod has created social media video, digital web banners, out-of-home billboards, and, perhaps most ...